DEP departmental form header with contact information, undated

NYC 9/11 Public Portal Document

Z Representatives from the Deputy Mayor’s Office for Economic Development and i 2 Rebuilding, and EDC Representatives used the RFP Evaluation Form to evaluate the to^ 2^ o highest-ranking firms, and selected the top Sev^n from this group. 3. The remaining seven firms were inviWHo give presentations to representatives from o The Deputy Mayor’s Office for Economic Development and Rebuilding o Economic Development Corporation o Office of Emergency Management o Department of Transportation o Department of Design & Construction o Lower Manhattan Development Corporation o Mayor’s press office

Following each presentation, participating agency representatives and representatives from Deputy Mayor’s Office discussed the strengths and weaknesses of each firm relative to the description provided in the RFP and relative to other firm proposals and presentations. V 4-4 WwAl 4. Of these seven, Wo firm^ Burson-Marsteller and Edelman Communicaitons were selected as finalists'to give presentations to: a. The Deputy Mayor of Economic Development and Rebuilding & members of his staff b. The Mayor’s Director of Communications c. The Mayor’s Press Secretary d. Representatives from Economic Development Corporation e. The Vice President of Communications of The Lower Manhattan Redevelopment Corporation

Edelman presented on Thursday, May 16**’ in the Blue Room at City Hall. The presentation lasted approximately 35 minutes and was followed by Q&A .

Burson-Marsteller presented on Friday, May 17**’ in the Blue Room at City Hall. The presentation lasted approximately 35 minutes and was followed by Q&A.

Following both interviews, the Deputy Mayor expressed concern with different aspects of each strategy and asked the firms to submit further information and revised budgets the following week.

Recommendation

Following the submission of additional materials from the remaining two firms, the selection committee agreed unanimously that Edelman Communications had presented the proposal that could most effectively accomplish the goals set forth in the RFP. Edelman Communications’ proposal reflected the Selection Committee’s desire to create an information dissemination strategy that delivers a credible, accurate, timely, and user-friendly resource for all downtown stakeholders. In addition, Edelman presented strong organizational ideas on how to best collect information from the numerous different agencies working to rebuild the downtown-community and how to package this information into a usable, pertinent product. And finally, Edelman presented a team of communications experts, unsurpassed in experience, results, and professionalism. For the above stated reasons, the selection Committee recommends Edelman Communications as the primary contractor for the Lower Manhattan Communications Plan.

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