NYC 9/11 Public Portal Document
Program: Residential Report on the Environment in Lower Manhattan
I. PROGRAM OVERVIEW
a. Audience
— Residents of Lower Manhattan
b. MedialMode of Delivery
— Printed report/U.S. Postal Patron Mailing
C. Objectives
— Instill public confidence about the state of the environment and quality of life.
— Communicate a coordinated and consistent message across city, state and federal
government agencies.
— Build a platform for other constructive communications on environmental issues.
d. Strategy
— Deliver authoritative information to area residents in a credible, easy-to-digest
format.
— Cull compelling data-points that chart environmental progress.
— Reinforce the message that cleanup efforts are yielding positive results.
— Detail ongoing efforts to monitor and address WTC environmental impacts.
— Provide an outlook for the future and list resources for additional information.
e. Tone & Manner
— Friendly, informative, helpful, straightforward, clear and concise.
— Let the information do the talking. Use easy-to-understand charts and graphs to
demonstrate improvement over time.
— Take caution to not appear self-congratulatory.
II. REPORT OUTLINE
a. Format
— Self-mailer
— 6 pages (single sheet, 3 vertical folds, 1 horizontal fold)
b. Content
PAGE 1
— Top Half
o Report Cover
— Bottom Half
o Addressee/postal information
PAGE 2 4 ;
— Letter from the Mayor of the City of New York:
A Message About the Environment in Lower Manhattan
o Acknowledge public concern.
o Quantify/qualify action being taken.
■ Emphasize coordination between the City and governmental agencies
(EPA, FEMA, DEP, DOH).
o Discuss content of report.
4
NYC-WTC 000143791
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