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Communication program on environmental recovery, Lower Manhattan

Machine-extracted title · confidence 80%

Program outline for delivering public information about environmental conditions and cleanup progress in Lower Manhattan following the WTC disaster.

NYC-WTC_000143791–000143802

Folder label: “MEETINGS

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Scanned page image, NYC-WTC_000143791
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NYC 9/11 Public Portal Document

Program: Residential Report on the Environment in Lower Manhattan

1. PROGRAM OVERVIEW

a. Audience - Residents of Lower Manhattan b. Media/Mode ofDelivery - Printed report/U.S. Postal Patron Mailing c. Objectives - Instill public confidence about the state of the environment and quality of life. - Communicate a coordinated and consistent message across city, state and federal government agencies. - Build a platform for other constructive communications on environmental issues. d. Strategy - Deliver authoritative information to area residents in a credible, easy-to-digest format. - Cull compelling data-points that chart environmental progress. - Reinforce the message that cleanup efforts are yielding positive results. - Detail ongoing efforts to monitor and address WTC environmental impacts. - Provide an outlook for the future and list resources for additional information. e. Tone & Manner - Friendly, informative, helpful, straightforward, clear and concise. - Let the information do the talking. Use easy-to-understand charts and graphs to demonstrate improvement over time. - Take caution to not appear self-congratulatory.

II. REPORT OUTLINE

fl. Format - Self-mailer - 6 pages (single sheet, 3 vertical folds, 1 horizontal fold) b. Content

PAGE 1 - Top Half o Report Cover - Bottom Half o Addressee/postal information • /- PAGE 2 ' ( i - Letter from the Mayor of the City of New York: A Message About the Environment in Lower Manhattan o Acknowledge public concern. o Quantify/qualify action being taken. ■ Emphasize coordination between the City and governmental agencies (EPA, FEMA, DEP, DOH). o Discuss content of report.

NYC-WTC_000143791

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NYC-WTC_000143791Source: NYC Law Department, mirrored locally

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