NYC-WTC_000230550

NYC 9/11 Public Portal Document

WALL STREET JOURNAL, WEDNESDAY, NOVEMBER 21, 2001

WerJs-iio„0 df/jnSU'let me , Intracompany advertising 'Isoaks up ex- answermight tie^yes/Y.

fourth-quarter have'started-tdistf engiihea,/S forthcyear aheadeach summer in what is

ties flnrii issued a report, yesterday stating; . han of advance ads for prime lirrie, down

tory." For Instancefa flood of ad^l.by auto^f^this ^year'spiipfronf/market, fell.do about makers,.pushing,0%'financing onnew^car/'billibnt a'roilgte20^? decline from k'

•s^SsSlfeW-SSssfesSa' has' had. Ito 'pfovide^^iadyertisers with.;so-,-<sRokeswo^any; ^He/^mpemy. wants to bet- many “make goods "-free ads to'raiijte.up' .rterthrgetlts.consmnersbyrunnlng ads In. for shortfalls-in guaranteed audlence lev-' .-newspapers Md magazines. she says. elsr'W..dttf-supply;^ cbimenjtW^^li^

to 4^vniig’tre1id jJmonnt lt plaW tlie'l^va^e by large major media -companies t6; run \ad-selllng Is^qisoh/Wsr.piist isurnmer.’ A ‘'Intradompany ads.’lTheseQrecommer-' -Coke spokesman, declined to, comment, , dais fqr, their own^prottucts'-ahd'programs < '1 ^Weidid bHiig'dpWft,a little' bWwm^'jbf on their owri media outlets .'‘spth as :W

C: wWr’-n^ Jbr\A'metlba Mllh'ecrunning;:'■ a'spqnsor bf tlie.Olyinplcs' and-thn On CNII.'iAqV Time ,Warner recently dis- , r Basketball Association In the first quarter, closed ini £ securities filing that -it -Had ” a-commitment she noted is //locked in." = boosted thetanfounr oi^ntrfihoiflpAhj^^i’/i^’^^iYY-’"-'^ ■ vertlslng to $262 millloh.ln the first nine . —1_— ■ -_______ __ _ contribiitei to this article.

CITY_2lMC100_000000178 NYC-WTC_000230550