NYC 9/11 Public Portal Document
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PUBLIC OUTREACH WORKING GROUP
March 18,2002 Meeting Notes
Audiences
Advocacy groups
Businesses, large and small
Cleaning contractors
Elected officials
Emergency workers/first responders
Government workers (City, State, federal)
Media decision makers (ie news directors)
Medical professionals/health care providers
Outside organizations with interest in air quality (NY Environmental Law Project)
Parents
Property owners and managers
Real estate community (brokers, etc)
Residents - renters, owners
Trade associations
Tourists
Unions
Messages
Acknowledge what we don't know, acknowledge real problems caused by 9Z11
Ensure consistency of information, consistency of tone
Address standards question head on, educate as appropriate
Provide standard definitions and clarifications of terms, as appropriate
Provide “how-tos” as appropriate
Emphasize what City has learned from 9/11 experience
Translate, interpret levels of exposure
Set benchmarks and meet them
Communicating the Message
Key decisions regarding environmental health message have not yet been made; nonetheless, we have
some models that we can used to guide us.
“Capitol Building" strategy
“West Nile" strategy
Use of expert testimony
Proactive approach to good news stories
Highlighting milestones
NYC-WTC_000160652
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