NYC 9/11 Public Portal Document
I
PUBLIC OUTREACH WORKING GROUP
March 18,2002 Meeting Notes
Audiences
Advocacy groups
Businesses, large and small
Cleaning contractors
Elected officials
Emergency workers/first responders
Government workers (City, State, federal)
Media decision makers (ie news directors)
Medical professionals/health care providers
Outside organizations with interest in air quality (NY Environmental Law Project)
Parents
Property owners and managers
Real estate community (brokers, etc)
Residents - renters, owners
Trade associations
Tourists
Unions
Messages
Acknowledge what we don’t know, acknowledge real problems caused by 9/11
Ensure consistency of information, consistency of tone
Address standards question head on, educate as appropriate
Provide standard definitions and clarifications of terms, as appropriate
Provide “how-tos” as appropriate
Emphasize what City has learned from 9/11 experience
Translate, interpret levels of exposure
Set benchmarks and meet them
Communicating the Message
Key decisions regarding environmental health message have not yet been made; nonetheless, we have
some models that we can used to guide us.
“Capitol Building” strategy
“West Nile" strategy
Use of expert testimony
Proactive approach to good news stories
Highlighting milestones
NYC-WTC_000140740
OCR can misread numbers and units. Confirm readings against the page image before using them.