Lower Manhattan recovery campaign planning, April 2002

NYC 9/11 Public Portal Document

tourists, cultural and other not-for-profit organizations, those involved in the redevelopment effort, and families of the 9/11 victims.

• Create, desi^ and produce products and services, including a website and newsletter, to achieve the above goals

The consulunt will recommend and design specific products and services, including a website and newsletter, with up-to-date information about Lower Manhattan, to disseminate information to the target audiences described above.

The proposed Plan should include a breakdown of the following details regarding the website and newsletter:

• Project timetable, cost and deliverables for the website for three phases: I) site design and launch: 2) site hosting: and 3) ongoing site management, including the update of content • Project timetable, cost and deliverables for the newsletter for two phases: I) newsletter design and production, including a design template and 2) ongoing production and distribution of the newsletter.

The proposed Plan should also include a comprehensive publicity strategy consisting of elements above and beyond the website and newsletter. This may include the development of relevant area collateral and marketing materials, as well as a print and media advertising plan, and/or a community outreach plan. The Plan may also incorporate a combined strategy that includes elements of each. Proposals for this strategy will be evaluated in the context of the website and newsletter proposals, and should include innovative ideas about how to best market the redevelopment of Lower Manhattan.

For all aspects of the Plan, the consultant should create products and services that have a consistent overall look and feel. Writing should be clear, concise, and crisp. Creative design of printed or electronic materials should present relevant information in an easy-to-use and engaging format. The products and services designed as part of the plan must send the signal to Lower Manhattan’s businesses, residents, and visitors that information about the area is consistent, up-to-date and reliable.

• Work closely with the relevant City, State, and Federal agencies and their partners to ensure that updated information is provided on a timely basis; the consultant will then be responsible for disserrinatingthis information effectively

The consultant will be responsible for working closely with the relevant agencies and their partners in the recovery effort to access updated Lower Manhattan information. The Deputy Mayor for Economic Development and Rebuilding and his staff will facilitate these relationships as necessary. The consulunt will also be responsible for disseminating relevant information through the appropriate product and/or service. As part of this usk, the consulunt will oversee the content development for each product and service.

III. TEAM STRUCTURE & TIMETABLE

The Plan consultant will be responsible for all aspects of strategic development of the Plan and project management of its components. Consultants planning to use subcontractors for various aspects of the Plan may apply: large firms with in-house capacity for aspects of the Plan may also apply. There is no clear preference for one format over another: however, potential vendors should understand that the lead consultant will be held responsible for establishing a team structure that is cost-effective and responsive over the course of the project. Moreover,

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