Lower Manhattan recovery campaign planning, April 2002

NYC 9/11 Public Portal Document

I. INTRODUCTION

Since the September 11,2001 attack on the World Trade Center, City, State and Federal agencies have been working in partnership to help affected individuals and businesses survive the immediate physical and psychological damage and economic dislocation caused by the attack.

As our focus shifts from short-term emergency response to the long-term recovery and redevelopment of the area, a coherent communications strategy that effectively disseminates information about Lower Manhattan’s progress in a timely fashion is more important than ever. The area’s businesses, residents, and visitors must be informed on a regular basis - and in a consistent fashion - of the many aspects of Lower Manhattan’s recovery. A coherent communications strategy will not only provide these constituents with much needed information, but will also restore a sense of confidence in the area as a place to live, work, and visit.

On behalf of New York City, the New York City Economic Development Corporation (EDC) is seeking proposals from qualified firms for consulting services in connection with the design and implementation of a Lower Manhattan Communications Plan (the Plan). This Plan will provide a blueprint for the effective dissemination of all relevant information about Lower Manhattan. As part of this Plan, the consultant selected will:

• FYovide a strategy for coordinating and corrmunicating critical information about Lower Manhattan to target audiences on an ongoing basis

• Create, desigi, and produce targeted products arxl services, including a website and newsletter, to achieve the above goals

• Work closely with the relevant City, State, and Federal agencies and their partners to ensure that updated information is provided on a timely basis and disseminated effectively

II. PLAN COMPONENTS

To be eligible for consideration, a proposal for consulting services must include the following components:

• A strategy for coordinating arxl commmicating critical information about Lower Manhattan to target audiences on an ongoing basis

In close consultation with the Deputy Mayor for Economic Development and Rebuilding, the Chairman of Empire State Development Corporation, the President of the Lower Manhattan Development Corporation, the President of EDC and the press offices of these and other relevant agencies, the consultant will develop a strategy for coordinating and communicating critical information. This information will address Lower Manhattan issues ranging from air quality and other environmental concerns to traffic, transportation and infrastructure issues, grants, loans and incentives for businesses and residents, street and building access, security, temporary and permanent memorials, area events, and the status of area development.

This Plan will be targeted to key audiences including but not limited to: residents, potential residents, area businesses as well as those interested in moving to the area, area employees.

2

NYC-WTC_000164884