Health Statistics Folder 0067, 2000-2001

NYC 9/11 Public Portal Document

90d W101

Specific Tipsfor Enrollments • Pull families in for other-than-health-insurance Reasons

One good way to pull in families is to utilize existing agency or community events that already pull in families. Another method is to create events with specific activities designed to draw in families — entertainment and food are often good draws.

• Structure the event so families meet with enrollers

It is not enough to get families to an event. The event needs to be structured to ensure that families meet with enrollers. Careful planning needs to go into the physical layout of the event so that families meet with enrollers upon their entrance to the event and then head in for the festivities.

■ Plan ahead so families can bring documents

Successful enrollment requires proof of age, residence, and income. Events need to be advertised in advance including the information on documentation requirements so that enrollments can be completed at the event — minimizing difficult follow-up after the event.

a One-to-one outreach — the personal touch

Time and time again it has become clear, that successful outreach means one-to-one outreach to families. It is not effective to simply set up a table at an existing event and expect families to come by and ask for information or volunteer to sign up. Families must be proactively approached and encouraged to sign up. Agencies need to involve staff that are comfortable and skilled in approaching families.

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