NYC 9/11 Public Portal Document
Partner With Enrollers — Share the Responsibility
Again, enrolling people in public health insurance is not easy. Talk to our office about
partnering with enrollers. They have the needed marketing expertise and their
involvement will help reduce your workload.
NYCHA is just beginning a pilot program with several healthplans in several of their
housing developments where the healthplans will be responsible for conducting the
necessary outreach to residents. This will lessen the staff burden for NYCHA.
Partner with Other City Agencies
Agencies have found it helpful to pair up with one or more agencies with complementary
strengths. This is occurring at the central level as well as at the local level.
Examples of cooperation at the central level include: The Board of Education and the
Department of Health school health program have joined forces to refer school children
Corrections are working
for health insurance. The Police Department and Department of
together on upcoming enrollment events.
through our
We have tried to encourage these partnerships in local communities
recently begun in Elmhurst, Washington
interagency neighborhood projects which have
agencies are working with
Heights and the South Bronx. In these projects, multiple city
healthplans and community-based organizations to implement significant enrollment
initiatives in those communities. You may want to focus on a handful of your local
can
HealthStat champions and encourage them to reach out to other agencies. Our office
help facilitate those local collaborations.
by the
One exciting possibility is the School Incentive program recently announced
which
Mayor in his State of the City address. This program will give $25,000 to a school
and $50,000 for a school that
enrolls 70% of their eligible students into health insurance
one or more
enrolls 100% of their eligible students. Your agency may want to "adopt"
schools to help them earn this bonus.
Be As Targeted As Possible
their program
Several agencies have been able to do successful data matches of
For
population with Medicaid enrollment information to help target their efforts.
database of public housing residents with
example, NYCHA has been able to match their
eligible but
Medicaid enrollment to determine those residents who appear to be
school lunch
unenrolled. The Board of Education has done a similar match with its
program participants for possible data
program. Your agency should consider its lists of
largest potential.
matches and targeting of potential enrollees or agency sites with the
___ r-r-lnnw •Gwli uI 1H'4u an n li pn:tt LOI-T2- Nu _
NYC-WTC 000138129
OCR can misread numbers and units. Confirm readings against the page image before using them.