NYC 9/11 Public Portal Document
I Potential HealthStat Strategies
Referrals Vs. !Enrollments
produce
Until now, we have emphasized referrals and enrollments, asking each agency to
and develop strategies
both. We would like every agency to now look at their activities
that make the most sense based on their own operations.
The goal is to move a family as close to actual enrollment as possible at our first
encounter. Every time we have to recontact a family, we risk losing that family and the
opportunity to enroll them. To date, we have found we are able to contact about 50% of
referrals.
families referred for health insurance. This does not mean we are abandoning
For example, NYPD
They are the most effective means of outreach in many situations.
has been very successful using its patrol officers and others to refer families for health
attempt enrollment.
insurance. Clearly, these would not be appropriate occasions to
Whenever possible, however, we want to initiate the actual enrollment process.
Shifting HealthStat Responsibility and Buy-In to the Local Level
how to push our efforts
This is HealthStat's biggest challenge at this point — to figure out
efforts.
to the local level and get people in the communities invested in our
• Use Your Community Network
agency ties to local
Some of our most successful efforts have tapped into existing
organizations. In some
communities, community-based organizations, and faith-based
agency reaching
instances, this has involved the community affairs department of a city
community ties of a single agency
out to a community, in others it has meant utilizing the community
employee. For example, the Fire Department, utilizing their strong
Hospital and
relationships in Elmhurst Queens, recently partnered with Elmhurst
centered on the Three Kings
Metroplus to hold a very successful enrollment effort that
successful enrollment
holiday. Similarly, the NYPD has recently held several very
Corrections utilized the
events by working with local churches; and the Department of
hold a series of
community ties of one of its officers to the Chinese community to
successful events in Chinatown.
• Find Local Champions and Reward Them
local level who you
Following on the previous point, focus on key individuals at the
part of how they will be
know will champion these efforts. Make sure that HealthStat is
evaluated and find ways to reward them.
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