NYC-WTC_000230763

NYC 9/11 Public Portal Document

KBS

g' ■

F' M-

-iRail0 .1 ;ii>

2 ra d’ • II (Z> CJ

H d w Playing His Trump Card Playing to School Fears (Zl

Michael Bloomberg Title: “In Good Hands” ways agreed with me, but I gave it my all. I love this city. And Tm confident it will be in good hands with Mika Bloomberg." Mark Green Title: "Wrong” puter in tront of them fades away. A quote ap­ pears underneath: "Get computers out of the Io 1 minute 30 seconds classroom," which it attributes to the Albany n Narrator (Mayor Rudolph Giuliani): “This Images: Mayor Giuliani sits at his desk at Narrator: A man reads the script a bit ner­ Times-Union. Then, Bake taxpayer money H election matters. It's about two .candidates City Hall. Then Giuliani .and Bloomberg sit vously, as if delivering a warning: “Comput­ away from public schools and give it to pri­ O o and two sets of policies I’m supporting Mike side-by-side on a couch examining a note­ ers. They help our children learn the basics. vate schools instead," which is attributed to w H Bloomberg. Mike Bloomberg is a leader: book on a coffee table. Bloomberg is then shown in the offices of Bloomberg LP, his fi­ Our public schools are desperate for more New York Magazine. Then two taglines: “Tak­ ing computers out of the classroom? Taking m H tough, capable, and with the vision and drive nancial data firm. Giuliani returns to talk computers in classrooms. But ■ Mike money out of our schools?” The ad’s final 50 to stand up to the special interests and get Bloomberg has said repeatedly he wants to, message: Mike Bloomberg: “Wrong for our CJ 1^ things done. Mike will build on what we've al­ about his eight years in office. Finally. quote, "get computers oul of the classroom.” kids. Wrong for New York." o Bloomberg's name appears on the screen ready accomplished — policies that reduced with his tagline: A Leader. Not a Politician. And when our public schools need money to N3 Analysis; The Green campaign tries to O crime, kept taxes and spending in check and reduce class size and improve teacher pay, o Analysis: The ad wants viewers to see raise concern about Bloomberg by using a s I spurred economic development and jobs. Bloomberg as a ready successor to Giuliani, Mike Bloomberg wants to take taxpayer fried-and-true campaign theme: Say the Q ' And on the massive challenge of rebuilding, money away from public schools and give it other guy will take money out of the schools. ' Mike Bloomberg has the financial and eco- tutored in the mayor's office. It plays on.vot- ers’ good feelings toward Giuliani but also to unaccountable private schools instead. Bloomberg has said he believes education o o : nomic expertise New York needs.- He under- softly appeals to voters who may have dis­ Taking computers out of the classroom. Tak­ should focus on the basics of reading and ' stands business. He understands jobs. He ing money out of our schools. Mike math rather than computers. He says he sup­ I has the right plans to rebuild. This is not a liked the mayor before Sept. 11, perhaps to Bloomberg. Wrong for our kids. Wrong for ports privately-funded voucher programs but o soften the chance that voters would reject ; time tor a return to politics as usual We Bloomberg as a final rejection of Giuliani’s New York." that “publicly funded vouchers are just not can't afford higher taxes, losing jobs or unbal- policies. The toughest hurdle for Bloomberg Images: Children gaze with interest at going (o happen in our lifetime in this city." co ■ anced -budgets. Talk won’t solve problems; is credibility: With so much Giuliani, will vot­ clean-, white computers. Next, a He would also support hiring private firms, co leadership will. It's been an honor to be your ers believe Bloomberg is ready for the big black-and-white photo of Bloomberg. Three such as Edison Schools, to run public to mayor for eight years. You may not have al- children watch wlthdisappointmenUs^acom^'^'^schools. * o rj.r

to

NYC-WTC_000230763