Health Department Biweekly Reports Folder 0066, 2000-2001

NYC 9/11 Public Portal Document

F,

THE CITY OF NEW YORK

DEPARTMENT OF HEALTH OFFICE OF THE COMMISSIONER

NEAL L COHEN, M.D. COMMISSIONER 125 WORTH STREET TEL (21 2) 788.5261 NEW YORK, NY 10013 FAx (212) 964-0472 NYC.GOV/HEALTH

March 1, 2001

TO: Honorable Rudolph W. Giuliani MAYOR LIIIO1-QOLp MAR 0 5)O01 c) By FROM: Neal L. Cohen, M.D. Commissioner 24) SUBJECT: Bi-weekly Report -- (February 11 — February

CRITICAL EVENTS AND MAJOR HAPPENINGS

Anti-Tobacco Campaign multimedia advertising campaign to In mid-February, the Department launched a the campaign encourages encourage New Yorkers to quit smoking. In particular, the New York Smokers' Quitline smokers who are considering giving up smoking to call both English and Spanish speakers. at 1-888-609-6292, with information available for an earlier this month, the number of I the first week of the print cam ai n, which be early success of the 'uc sw- old from 300 to 18 cam illustrating the ,nrrcaca

billboards, subway cars, "Quit Yet?" print posters currently appear on outdoor shelters throughout New York City. movie theater cinema billboards, taxi tops, and bus presented by the print campaign, a To reinforce and echo the message being suffused with "Quit Yet?" signs com anion television spot presents a New York City Times Square, the famous locations fictionally placed in some o the city's ml of Art. The words "Quit Yet" Chrysler Building, and the facade of Metropolitan Museum digitally created signs and ("Todavia Fumando" in Spanish) appear on a variety of banners.

NYC-WTC 000138104